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The senior population in Korea is rapidly rising as the overall population is aging. As marketing is the core business activity for a firm engaged in the production of products and services for the consumption of senior citizens, this course aims to explore the theories behind the main concepts and basic principles of marketing in business administration for the elderly.

Professor Sook Eung Kim

• Sookmyung Women’s University Graduate School of Distance Learning Business Administration for the Elderly Professor
• Korean Corporation Management Association Vice Chairman
• Asia-Europe Perspective Association Vice Chairman
• Business Administration for the Elderly Research Institute Director

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